Forget About Content Marketing: This Is Why Your Web Strategy Is Still Failing

You’ve heard it a dozen and one times, “Content is King,”—but is it really? While more businesses are leaping onto the content marketing bandwagon, most do not understand why they are religiously publishing web content or how they should optimise content to multiple leads. If you are one of those still seeking the elusive promises…

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Singapore Social: 5 Kinds of Facebook Posts which Get the Most Shares

  When the number of fans on your Facebook page is in a slump, it might mean that your posts are circulating among the same number of fans. Organic growth for Facebook fans includes getting likes and shares on your posts. When posts are shared by fans, they become the spokesperson for your page or…

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5 Changes to New Facebook Page Timeline that All Page Managers Must Know

Since 10th March 2014, Facebook has announced that they will revamp their Facebook Page timelines and some pages had already converted with this new feature. With this new timeline implementation, there are a few critical changes for Facebook page managers to prepare.  1. Cover Photo coverage One of the most obvious change (other than the…

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9 Psychology Principles for Marketing Your Business and Boosting Sales

You’ve come up with a fantastic idea for a new product. Or you’re launching a service that solves problems and gives great value to your customer. Now you need to convince everyone to support it. However, you haven’t had much success with this in the past. So, how can you get everyone to support your…

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CHECKLIST: 5 Things You Should Have On Your Website To Bring In More Customers

In business, as in anywhere else, you only get one chance to make a good impression. When your customers arrive at your site, they should instantly have a clear understanding of what your shop is selling. You need to look at your website with this checklist and see if your website has all this things.…

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7 Things to Consider When Creating an Online Store

Singapore’s e-commerce scene is blooming, but there’s still room for growth. According to PayPal, the size of Singapore online shopping market reached $1.1 billion in 2010 and is forecasted to hit S$4.4 billion in 2014 – huge opportunities right there! If you have always wanted to set up an online store, or are in the…

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5 Metrics to Track Your E-Store’s Performance

Visitorship, page views, conversions…all these terms can be confusing for new businesses who wish to track website performance. To avoid confusion, let’s focus on the most important metrics and what they translate to in terms of performance.

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Hello, we are DIL.

DIL has been up and running for almost three years now, guess it’s about time we introduced ourselves properly! We are a boutique agency, specializing in digital marketing, social media, content marketing, training, design, web and mobile development. Essentially, everything on the online and mobile space. We’ve seen too many businesses, small and big, launch…

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6 Reasons Why Embassies Should Be on Social Media

Never thought about it, did you? The people who staff a foreign embassy are oftentimes at the forefront of social change.  They are influential in handling classified information, and are able to push buttons that could possibly cause an escalation of already high tensions. On the other hand, with such speedy communication, being connected to…

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5 Kinds of Facebook Posts that Get the Most Shares in Singapore

  When the number of fans on your Facebook page is in a slump, it might mean that your posts are circulating among the same number of fans. Organic growth for Facebook fans includes getting likes and shares on your posts. When posts are shared by fans, they become the spokesperson for your page or…

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