With the world spending more time in the digital realm than ever before, digital marketing too has evolved from being a marketing side note to the lead strategy for many companies, making digital marketers more in demand than ever.
While you may have heard that the money is in digital marketing, we’re sure you’ve wondered – how much are we talking exactly? In this article we bring you some insider information of how much bacon our local digital marketers are bringing home.
Together with Finest People, a recruitment agency specializing in sales and marketing positions within the digital media and online marketing industry, we have compiled an estimated salary guide for the digital marketing industry. All salaries below are displayed are in Singapore dollars (SGD).
Director : $180,000 to $250,000
Digital Marketing Director : $150,000 to $220,000
Sales Director : $120,000 + $45,000 (Commission per On Target Earnings)
An expected experience level for a Director’s role is generally twelve years and up.
Senior Digital Marketing Manager : $100,000 to $145,000
Lead Campaign Manager : $100,000
Digital Marketing Manager : $84,000 to $100,000
Marketing Manager : $60,000 to $80,000
Campaign manager : $60,000
Account manager : $48,000 + Commission
The managerial level salaries have the greatest variation as it largely depends on years of experience as well as technical know how.
For example, the Campaign Manager’s salary of $60,000 requires 3-5 years of experience while the Digital Marketing Manager’s $84,000 to $100,000 is remuneration for a minimum of 7 years of experience. Of course, managers with technical knowledge of digital marketing will be paid more.
Marketing Executive : $45,000 to $80,000
Media Planner : $60,000 to $80,000
Junior Executive : $30,000 to $40,000
To note, while these roles exists in general marketing too, the reflected salaries here applies to digital marketing roles.
Now that you’ve had a quick glimpse of our local digital marketing industry, are you tempted to give digital marketing a shot too?
As you dive into the world of digital marketing, remember – the more technical expertise and experience you have under your belt, the more valuable you are in dollars and cents.
- Morgan McKinley: 2015 Sales & Marketing Salary Guide
- E27: Digital, creative and marketing jobs pay less in Singapore, but why?
- Banner Image: Skyline from Marina Bay, Evening by Nicolas Lannuzel, licensed under CC BY-SA 2.0.