Since 10th March 2014, Facebook has announced that they will revamp their Facebook Page timelines and some pages had already converted with this new feature. With this new timeline implementation, there are a few critical changes for Facebook page managers to prepare.
1. Cover Photo coverage
One of the most obvious change (other than the single column timeline) is the cover photo. Although the profile photo is still the same size it is now moved up farther into the cover photo image and the title of your page and category is now incorporated in the lower half of your cover photo. The Like button and Share button is also incorporated into the bottom portion of your cover photo. Remove any writing in the lower 65 pixels of your cover photo if you want to allow for a border above that space as well.
As a Page Manger, you would need to prepare your new cover photo graphics before the crossover.
2. Selection of Apps
The emphasis on Facebook Apps is clearly seen with the new timeline as the apps section can now be found on the left sidebar as well as the ‘More’ button right below the cover photo.
As a Facebook Page Manager, you should place your most important apps first. In this case would be a call to action Email SignUp. Do note that the App cover photo sizes remain the same at 111 x 74 px.
3. Review your graphics on your Apps
As the new timeline cover photo covers a more significant area than current, you should relook at any app graphic which you may have that points to the ‘Like’ button and adjust the arrow accordingly. The new Like button is 580 pixels from the left side.
You’ll also notice that the Cover Photo is always showing so that any App you select is displaying lower than it used to. There may not be any adjustments needed for this but something to be aware of.
4. Review Your Page Category
As the Category section is much more prominent in the new Facebook Timeline, you can take this time to reviewing your Categories as well as start writing your Short Description.
5. Page Watch Function
You might have seen this in your current page but this is one of the new functions for the Page management to review your page performance with respective competitors.