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Sharon Neo - 2/3 - Digital Influence Lab

Forget About Content Marketing: This Is Why Your Web Strategy Is Still Failing

You’ve heard it a dozen and one times, “Content is King,”—but is it really? While more businesses are leaping onto the content marketing bandwagon, most do not understand why they are religiously publishing web content or how they should optimise content to multiple leads. If you are one of those still seeking the elusive promises … Read more

5 Changes to New Facebook Page Timeline that All Page Managers Must Know

Since 10th March 2014, Facebook has announced that they will revamp their Facebook Page timelines and some pages had already converted with this new feature. With this new timeline implementation, there are a few critical changes for Facebook page managers to prepare.  1. Cover Photo coverage One of the most obvious change (other than the … Read more

CHECKLIST: 5 Things You Should Have On Your Website To Bring In More Customers

In business, as in anywhere else, you only get one chance to make a good impression. When your customers arrive at your site, they should instantly have a clear understanding of what your shop is selling.

You need to look at your website with this checklist and see if your website has all this things. Right now.

Read moreCHECKLIST: 5 Things You Should Have On Your Website To Bring In More Customers

7 Things to Consider When Creating an Online Store

Singapore’s e-commerce scene is blooming, but there’s still room for growth. According to PayPal, the size of Singapore online shopping market reached $1.1 billion in 2010 and is forecasted to hit S$4.4 billion in 2014 – huge opportunities right there!

If you have always wanted to set up an online store, or are in the process of making one, the following are the things you need to consider.

Read more7 Things to Consider When Creating an Online Store