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Digital Influence Lab

6 Reasons Why Embassies Should Be on Social Media

Never thought about it, did you? The people who staff a foreign embassy are oftentimes at the forefront of social change.  They are influential in handling classified information, and are able to push buttons that could possibly cause an escalation of already high tensions. On the other hand, with such speedy communication, being connected to …

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9 Psychology Principles for Marketing Your Business and Boosting Sales

You’ve come up with a fantastic idea for a new product. Or you’re launching a service that solves problems and gives great value to your customer. Now you need to convince everyone to support it. However, you haven’t had much success with this in the past. So, how can you get everyone to support your …

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Startup Insights Singapore – 7 Steps To Win At Digital Marketing

On 1st April 2015, we were invited to present on Digital Marketing For SMEs and Startups at Lithan Hall’s monthly Startup Insights event, where local experts in their respective domains share their knowledge and experiences with the public. While that is a somewhat thinly veiled way to promote their courses, we were happy to share about digital marketing with the …

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Why We Started A Digital Marketing Agency In Cambodia

To which we say, why not Cambodia? One of the poorest countries in the world, Cambodia is often overlooked as a country capable of leveraging on the digital revolution – a privilege almost synonymous to the first-world nations. However, Cambodia proved us wrong. Having made a few visits to the Kingdom of Cambodia, we have seen for …

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Validate Your Business Idea With Digital Marketing

Think you might have a billion dollar business idea that you want to show to the world, but lack the funds or knowledge to actually build the product at this point? We have all heard or seen of horror stories where tons of dollars have been spent to design and build the full product, only to receive little traction …

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How To Redesign Your Website Without Killing Your SEO

Redesigning a website might be something inevitable in your near future. Maybe it is because the design is starting to look boring to you, maybe your company is trying to re-brand itself and needs a new layout and theme, or perhaps you think it’s time for something that converts better! If you do not take the correct …

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The Future Of Digital Marketing In 2015

As the new year approaches, it is a vital time to take a step back and evaluate your digital marketing strategy. With increasingly low barriers to entry, more businesses are entering the online market by the day and competition has gotten extremely stiff. To stay ahead, you should be aware of the latest happenings or risk the competitive …

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Ultimate Guide To Running Your Holiday Digital Marketing Campaign

Holidays are possibly the greatest marketing opportunity in the entire year, especially during the December season when people wind down and bask in the season of giving and gifting. As a smart marketer, you want to stay on top of your game above all this festive frenzy and promotional noise, so it is important to …

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Forget About Content Marketing: This Is Why Your Web Strategy Is Still Failing

You’ve heard it a dozen and one times, “Content is King,”—but is it really? While more businesses are leaping onto the content marketing bandwagon, most do not understand why they are religiously publishing web content or how they should optimise content to multiple leads. If you are one of those still seeking the elusive promises …

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