EXCEEDING EXPECTATIONS FOR CHOCOLATE ORIGIN'S NEW PRODUCT LAUNCH

Chocolate Origin is an F&B retailer that specializes in chocolate desserts such as cakes and gelato. They needed to generate more brand awareness and leads, which would be translated to higher sales for a product launch.

Through our consultative approach, we discovered that:

Main focus was a new product launch with a successful online marketing campaign supporting it.
Landing pages and platforms weren't optimized effectively. Potential leads weren't getting captured even after spending a lot on marketing costs.
Lack of marketing funnel to draw visitor into leads, which made previous marketing efforts ineffective.

WHAT WE DID

Strategized brand awareness approach – Introduced a giveaway campaign which attracted awareness for the product launch.
Optimized landing pages and lead capture methods – Revamped a new landing page which was more relevant, capturing a lot more leads.
Analyzed advertisement platforms – Identified platforms for optimal paid advertising placements which generated awareness for the upcoming product launch.

CASE STUDY

Chocolate Origin

Singapore chocolate confectionery

RESULTS

211,980

Target audience engaged in 7 days

2,268

Leads (name, email, phone number) collected

More effective than any previous digital marketing campaigns

"DIL was responsive and efficient to my project requirements and I feel that their actions always had the client's benefits in mind."

Goh Kian Yong
General Manager, Chocolate Origin