Chocolate Origin
Singapore chocolate confectionery
EXCEEDING EXPECTATIONS FOR CHOCOLATE ORIGIN'S NEW PRODUCT LAUNCH
Chocolate Origin is an F&B retailer that specializes in chocolate desserts such as cakes and gelato. They needed to generate more brand awareness and leads, which would be translated to higher sales for a product launch.
Through our consultative approach, we discovered that:
- Main focus was a new product launch with a successful online marketing campaign supporting it.
- Landing pages and platforms weren't optimized effectively. Potential leads weren't getting captured even after spending a lot on marketing costs.
- Lack of marketing funnel to draw visitor into leads, which made previous marketing efforts ineffective.
WHAT WE DID
- Strategized brand awareness approach – Introduced a giveaway campaign which attracted awareness for the product launch.
- Optimized landing pages and lead capture methods – Revamped a new landing page which was more relevant, capturing a lot more leads.
- Analyzed advertisement platforms – Identified platforms for optimal paid advertising placements which generated awareness for the upcoming product launch.
Chocolate Origin
Singapore chocolate confectionery
RESULTS
Target audience engaged in 7 days
Leads (name, email, phone number) collected
More effective than any previous digital marketing campaigns
"DIL was responsive and efficient to my project requirements and I feel that their actions always had the client's benefits in mind."
"DIL was responsive and efficient to my project requirements and I feel that their actions always had the client's benefits in mind."
Goh Kian Yong
General Manager, Chocolate Origin
Goh Kian Yong
General Manager, Chocolate Origin
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