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CASE STUDY

EXCEEDING EXPECTATIONS FOR CHOCOLATE ORIGIN’S NEW PRODUCT LAUNCH

CASE STUDY

Chocolate Origin

Singapore Chocolate Confectionery

RESULTS

211,980

Target audience engaged in 7 days

2,268

Leads (name, email, phone number) collected

6X

More effective than any previous digital marketing campaigns

Through our consultative approach, we discovered that:

  • Chocolate Origin’s main focus was to launch a new product with a successful online marketing campaign supporting it.
  • Little knowledge about optimising a digital marketing campaign through the use of landing pages and proper platforms.
  • Lack of framework implemented for a marketing funnel to draw visitors into leads.

WHAT WE DID

  • Strategising Brand Awareness Approach – Introduced a creation of a giveaway campaign in order to attract awareness for new product launch.
  • Optimised Landing Pages and Lead Capture Methods – Revamped a new landing page which is more relevant in capturing leads. This helped to increase consumer’s commitment to attend the event and also assisted in remarketing efforts
  • Clear Analysis of Platforms to Advertise – Identification of platforms for optimal paid advertising placements to generate awareness of upcoming product launch event.

DIL was responsive and efficient to my project requirements and I feel that their actions always had the client’s benefits in mind.

Goh Kian Yong
General Manager, Chocolate Origin

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