EXCEEDING EXPECTATIONS FOR CHOCOLATE ORIGIN’S NEW PRODUCT LAUNCH
Singapore Chocolate Confectionery
Target audience engaged in 7 days
Leads (name, email, phone number) collected
More effective than any previous digital marketing campaigns
Through our consultative approach, we discovered that:
- Chocolate Origin’s main focus was to launch a new product with a successful online marketing campaign supporting it.
- Little knowledge about optimising a digital marketing campaign through the use of landing pages and proper platforms.
- Lack of framework implemented for a marketing funnel to draw visitors into leads.
WHAT WE DID
- Strategising Brand Awareness Approach – Introduced a creation of a giveaway campaign in order to attract awareness for new product launch.
- Optimised Landing Pages and Lead Capture Methods – Revamped a new landing page which is more relevant in capturing leads. This helped to increase consumer’s commitment to attend the event and also assisted in remarketing efforts
- Clear Analysis of Platforms to Advertise – Identification of platforms for optimal paid advertising placements to generate awareness of upcoming product launch event.
DIL was responsive and efficient to my project requirements and I feel that their actions always had the client’s benefits in mind.