HOW WE GENERATED OVER SGD100,000 IN ONLINE TICKET SALES FOR DIGITAL MARKETING SUMMIT ASIA
Digital Marketing Summit Asia
Asia’s Largest Virtual Summit on Digital Marketing
Generated over SGD100,00 in online ticket sales
Average Cost per Registration
Gathered about 50,000 leads from the campaign
Digital Marketing Summit Asia has been running for 5 years since 2015 and it involves Asia’s leading digital marketing experts to share knowledge with the digital marketing community. As it is a virtual event that is happening entirely online, digital marketing efforts are very important in acquiring customers.
WHAT WE DID
- Choosing the Right Advertising Platform – Advertising on a cost-effective platform without spending excessively in order to target the right audience. These successful series of campaigns resulted in 50 conversions, with each lead costing just SGD$1.45 compared to the previous cost of SGD$100 per lead.
- Pairing with CRM & Ads Automation – After identifying the right advertising platform, there was a need to efficiently retarget the 50,000 leads that were generated. With this effort, we successfully lowered the cost of registration and had 500-1000 registrations daily.
- Creating an Effective Lead Magnet – Offering a value-added service to potential customers. In Michael Trio’s case, we recommended a free ring sizer to attract high quality leads into the business which helped convert them to become customers.
DIL was responsive and efficient to my project requirements and I feel that their actions always had the client’s benefits in mind.