Linkflow Capital
Business Services (Loans)
HOW WE DOUBLED LEADS AND REDUCED ACQUISITION COST BY 40% FOR LINKFLOW CAPITAL
Linkflow Capital provides business loans to SMEs in Singapore, including short- and long-term capital, property loans and other financing. They needed to generate more leads and sales, and also had a weaker online presence compared to their competitors.
Through our consultative approach, we discovered that:
- AdWords were poorly optimized, leaving money on the table. Clickthrough rates were low, likely due to the poor copywriting and lack of optimization of targeting.
- Landing page had low final conversion rates. Leads were information seekers rather than those with buying (loaning) intent.
- Lack of quality website content rendered them almost invisible on the search engines.
WHAT WE DID
- Improved marketing positioning – Through target persona research and competitive analysis, we were able to identify Linkflow's unique positioning.
- Optimized ad copy and landing page – Added persuasive writing into ad copy and new landing page to filter information seekers from buyers.
- Revamped website content to add authority – Using our content methodology, we were able to produce insightful and authoritative content to not only generate more leads, but also more trust.
Linkflow Capital
Business Services (Loans)
RESULTS
More leads in the same time span, compared to previous agency
Clickthrough Rate (CTR) for Google Ads
Sales generated in the first 2 days of campaign (cash collected)
"DIL has provided valuable insights on our marketing efforts and helped provide clearer training and input to implement automated and sustainable lead generation channels."
"DIL has provided valuable insights on our marketing efforts and helped provide clearer training and input to implement automated and sustainable lead generation channels."
Benjamin Teo
Director, Linkflow Capital
Benjamin Teo
Director, Linkflow Capital
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