CASE STUDY

HOW WE DOUBLED LEADS AND REDUCED ACQUISITION COST BY 40% FOR LINKFLOW CAPITAL

CASE STUDY

Linkflow Capital

Business Services (Loans)

RESULTS

2X

More leads in the same time span, compared to previous agency

3X

Clickthrough Rate (CTR) for Google Ads

$10,000

Sales generated in the first 2 days of campaign (cash collected)

Linkflow Capital, a financial consultancy firm, provides business loans to SMEs in Singapore, including short- and long-term capital, property loans and other financing. They needed to generate more leads and sales, and also had a weaker online presence compared to their competitors.

Through our consultative approach, we discovered that:

• AdWords were poorly optimized, resulting in minimal and expensive leads each month.
• Poor clickthrough rates, likely due to the poor copywriting and targeting low-converting keywords.
• Landing page had low final conversion rates due to poor design and on page content.

WHAT WE DID

• Improved Marketing Positioning – Through target persona research and competitive analysis, we were able to identify Linkflow’s unique positioning.
• Optimized Ad copies and Landing Page – Added persuasive writing and targeted high value keywords into ad copy and new landing page to filter information seekers from buyers.
• Revamped Website Content to Add Authority – Using our content methodology, we were able to produce insightful and authoritative content to not only generate more leads, but also more trust.

DIL has provided valuable insights on our marketing efforts and helped provide clearer training and input to implement automated and sustainable lead generation channels.