HOW WE DOUBLED LEADS AND REDUCED ACQUISITION COST BY 40% FOR LINKFLOW CAPITAL

Linkflow Capital provides business loans to SMEs in Singapore, including short- and long-term capital, property loans and other financing. They needed to generate more leads and sales, and also had a weaker online presence compared to their competitors.

Through our consultative approach, we discovered that:

AdWords were poorly optimized, leaving money on the table. Clickthrough rates were low, likely due to the poor copywriting and lack of optimization of targeting.
Landing page had low final conversion rates. Leads were information seekers rather than those with buying (loaning) intent.
Lack of quality website content rendered them almost invisible on the search engines.

WHAT WE DID

Improved marketing positioning – Through target persona research and competitive analysis, we were able to identify Linkflow's unique positioning.
Optimized ad copy and landing page – Added persuasive writing into ad copy and new landing page to filter information seekers from buyers.
Revamped website content to add authority – Using our content methodology, we were able to produce insightful and authoritative content to not only generate more leads, but also more trust.

CASE STUDY

Linkflow Capital

Business Services (Loans)

RESULTS

More leads in the same time span, compared to previous agency

Clickthrough Rate (CTR) for Google Ads

$10,000

Sales generated in the first 2 days of campaign (cash collected)

Picture of Benjamin Teo from Linkflow Capital

"DIL has provided valuable insights on our marketing efforts and helped provide clearer training and input to implement automated and sustainable lead generation channels."

Benjamin Teo
Director, Linkflow Capital