HOW WE DOUBLED LEADS AND REDUCED ACQUISITION COST BY 40% FOR LINKFLOW CAPITAL
Business Services (Loans)
More leads in the same time span, compared to previous agency
Clickthrough Rate (CTR) for Google Ads
Sales generated in the first 2 days of campaign (cash collected)
Linkflow Capital, a financial consultancy firm, provides business loans to SMEs in Singapore, including short- and long-term capital, property loans and other financing. They needed to generate more leads and sales, and also had a weaker online presence compared to their competitors.
Through our consultative approach, we discovered that:
- AdWords were poorly optimized, resulting in minimal and expensive leads each month.
- Poor clickthrough rates, likely due to the poor copywriting and targeting low-converting keywords.
- Landing page had low final conversion rates due to poor design and on page content.