A Need for Businesses to Change Digital Marketing Strategies In these unfortunate times when the COVID-19 pandemic has set on the world, we cannot deny the significant impact that marketing among small and big businesses alike are affected. A study from the World Federation of Advertisers revealed that 4 out of 5 marketers from …
11 Ways Forward With Digital Marketing During COVID-19 Read More »
Let’s face it, it has been a rough first quarter of the year since COVID-19 has entered into all our lives and flipped our lives upside down. While the debate goes on whether COVID-19 is termed as a black or white swan event, one thing for certain is the economic impact that will last for …
It’s 2020, a year where we had expected flying cars. While that has not become mainstream, we have seen a tremendous change in how digital marketing has changed over the past decade. While we did a look back on the transformation in the past 10 years, we want to just as importantly look forward to …
2020 Digital Marketing Predictions: The Ultimate Round-Up Read More »
As more businesses embark on their digital journey in Singapore and the rest of Asia, competition in the digital space only gets more intense. Facebook advertising is one clear example of that, as we find prices of Facebook ads increase across over the board as the years pass, and users increasingly bombarded with more Facebook ads. This …
50 Facebook Ads in Singapore – A Review of the Ads We Saw in 2015 Read More »
You’ve come up with a fantastic idea for a new product. Or you’re launching a service that solves problems and gives great value to your customer. Now you need to convince everyone to support it. However, you haven’t had much success with this in the past. So, how can you get everyone to support your …
9 Psychology Principles for Marketing Your Business and Boosting Sales Read More »
On 1st April 2015, we were invited to present on Digital Marketing For SMEs and Startups at Lithan Hall’s monthly Startup Insights event, where local experts in their respective domains share their knowledge and experiences with the public. While that is a somewhat thinly veiled way to promote their courses, we were happy to share about digital marketing with the …
Startup Insights Singapore – 7 Steps To Win At Digital Marketing Read More »
To which we say, why not Cambodia? One of the poorest countries in the world, Cambodia is often overlooked as a country capable of leveraging on the digital revolution – a privilege almost synonymous to the first-world nations. However, Cambodia proved us wrong. Having made a few visits to the Kingdom of Cambodia, we have seen for …
Why We Started A Digital Marketing Agency In Cambodia Read More »
Think you might have a billion dollar business idea that you want to show to the world, but lack the funds or knowledge to actually build the product at this point? We have all heard or seen of horror stories where tons of dollars have been spent to design and build the full product, only to receive little traction …
Validate Your Business Idea With Digital Marketing Read More »
Holidays are possibly the greatest marketing opportunity in the entire year, especially during the December season when people wind down and bask in the season of giving and gifting. As a smart marketer, you want to stay on top of your game above all this festive frenzy and promotional noise, so it is important to …
Ultimate Guide To Running Your Holiday Digital Marketing Campaign Read More »
You’ve heard it a dozen and one times, “Content is King,”—but is it really? While more businesses are leaping onto the content marketing bandwagon, most do not understand why they are religiously publishing web content or how they should optimise content to multiple leads. If you are one of those still seeking the elusive promises …
Forget About Content Marketing: This Is Why Your Web Strategy Is Still Failing Read More »
