In business, as in anywhere else, you only get one chance to make a good impression. When your customers arrive at your site, they should instantly have a clear understanding of what your shop is selling.
You need to look at your website with this checklist and see if your website has all this things. Right now.
1. Contact Information
Include an email addres, contact number, and if you have a physical store, the location and a map with directions. Some sites go as far as to pin their contact information on the navigation bar or right panel on all their web pages – that’s how important it is!
2. Relevant images
Compare the websites of Cupcakes With Love (top) and Swirls (bottom). Which one leaves a stronger visual image with you?
3. Clear Navigation
The front page of your site should have a clear navigation system for your customers to work their way through your website. It should be either across the top, or down one side of the page. Buttons should be clearly marked with words or icons that correspond to the content on your site and help customers find what they are looking for.
Occasionally, you need to check through your website to see if everything works. Broken links prevent shoppers from completing your orders. Besides, it is not a good way to present your business to your customers! So, it is a good practice to click your links on a regular basis. Use Google Webmaster Tools to identify any 404 errors.
4. Customer’s Contact Information
One effective way to encourage customer loyalty is with a regular newsletter to inform your customers of new updates to your shop. Offer rewards, such as discounts on a future order to anyone who submits their email address. Services such as Mailchimp offer simple ways of doing this, making your emails look good and enabling you to gather data on the open rate of your emails.
5. Social links
This is one way you can help customers stay in touch with you. Provide links to the social media platforms you are on, like on Open Trolley’s online bookstore. There are many free downloadable icon packs for you to choose from. Alternatively, you could also use feed widgets to encourage instant follow-up or social media sharing.
Checked all the boxes? What else do you think it takes for a website to be truly effective, leave a comment down below!