Week 1

Strategic Consultation Session/s

• Understand your products and services' unique selling points, marketing positioning, target audience segments

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• Define metrics and KPIs for the business, marketing, branding, digitalization objectives

• Audit and analyze past to current marketing efforts and results

• Identify the gaps between objectives and current situation

Research

• Analyze findings from first consultation session

• Research on your industry and competitive landscape – as well as the best practices:
  • Customer acquisition methods and channels
  • Marketing funnels
  • Traffic sources
  • Offers and promotions
  • Marketing copywriting and designs
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• Gain clarity of your brand and value proposition, as well as the industry and market environment you operate in.

• Get a good understanding of other best practices in your industry and similar services businesses.

• Identify the gaps in your marketing and brand to understand the next steps.

• Brand and marketing guide that we can stick to ensure consistency and effectiveness going forward.

Week 2

Comprehensive Digital Marketing Strategic Roadmap

• Overview of Marketing Strategy

• Defined Business and Marketing Goals with KPIs

• Key Product/Offer & Marketing Positioning

• Target Market & Personas

• Website & Landing Page Optimization (SEO) Plan

• Proposed Funnel, Campaign, & Promotions

• Paid Ads Plan: Google Ads, Facebook Ads, Youtube Ads, Instagram Ads, etc

• Content Marketing Plan

• Marketing Automation Plan

• Analytics Setup

• Marketing implementation roadmap to know exactly how to set up marketing channels and messages to put out.

Week 3

Landing Page Creation & Website Optimization (Implementation & Testing)

• Landing Page Creation - Design and Copywriting

• Website Optimization

• Get a website that is well-optimized for leads and sales, as well as SEO.

Weeks 4, 5, 6

Paid Advertising (Implementation & Testing)

• Conduct paid ads testing on:
  • Marketing messages (copywriting)
  • Design
  • Offer/promotion/selling points angles
  • Target audiences

• Compile marketing and customer data and information through a structured methodology

• Optimize process through testing results

• Chosen channels:
  • Google Ads (Search Ads, Global Display Network)
  • Facebook Ads
  • Instagram Ads
  • Youtube Video Ads
  • Other applicable paid advertising channels (such as TikTok, Carousell, Quora, LinkedIn, etc – only if applicable)

• Have a paid advertising system that can reliably generate leads and/or sales.

Week 7

Mid Project Review 

• Assess progress of project and findings 

• Decide and confirm on next steps

• Review all that has been done so we can decide what was good and which directions to continue with.

Week 8

Content Marketing (Implementation & Testing)

• Content Audit 

• Content Research

• Content Strategy Roadmap

• Content Creation (Examples: Infographics, Short videos, Guides, Interviews, Live Streaming, etc.)

• Content Distribution

• Executional plans will be provided - Detail the steps required to achieve marketing objectives

• A clear Content Marketing roadmap will be created, with processes, systems, templates in place.

• At least 6 months’ worth of content marketing ideas and roadmap.

• Content is created for multiple benefits, from SEO to branding to lead generation. Great content helps others understand you better.

Week 9,10

Marketing Automation (Implementation & Testing)

• Optimize marketing automation based on repetitive processes, e.g:
  • Automating emails from scheduling
  • Remove existing leads from Facebook/Google Ads (to bring down cost of acquisition)
  • Follow up emails

Kickstart New Campaigns (Implementation & Testing)

• At least one more campaign will be created to continue with the testing

• Automate the parts that are repetitive in marketing activities (E.g. Automated email follow up).

Week 11

Digital Marketing Training (Knowledge Transfer)

• Concluding walkthrough of the entire project and thought-processes 

• Knowledge Transfer Workshops for your key stakeholders and employees. Essential activities included in the training, but not limited to: 
  • Digital marketing management
  • Marketing strategy development and channels
  • Budgeting, measurement, metrics

Outsourcing & Hiring Training

• Blueprint for hiring and upskilling, including hiring methodologies and processes

• Internal alignment and knowledge transfer is essential to build internal capabilities within the team for continuous growth through marketing and branding.

• Your team is expected to be able to execute on it in the future

• Training on how to outsource and hire independently in the future.​

Week 12

End Project Review (Compilation & Update of All Marketing Activities)

• Review and conclude on project deliverables

• Complete handover of project, accounts, data

Marketing Processes, Templates, & Executional Plans 

• New/ refined customer acquisition strategy and process

• Key digital tools and channels to prioritise

• Marketing automation system

• Email marketing strategy, including templates

• Social media strategy, including templates

• Customer FAQ will be developed to address key queries

• Make sure that all accounts and datas are rightfully handed over, that any fixes and tweaks and all deliverables are completed.