1

Pre-Project Diagnostic Call

• Determine if there’s a fit to work together.
• Commit to working together.
  

2

Grant Application

• Sign Letter of Undertaking to proceed with Grant Application.
• Receive customized proposal for Grant Application.
  • DIL will provide full application support.
• Obtain Enterprise Singapore’s approval (4-6 weeks).
  

3

Payment

• Sign Service Agreement with DIL.
• Make initial payment.
• Complete Starter Kit before proceeding.
  

Week 1

First Consultation Session (Branding & Marketing Gap Analysis of Company)

• Deep-dive into your business and marketing with our methodology

Research

• The team will research into your industry, your competitors, marketing presence, etc.

Week 2

Second Consultation Session (Design Thinking)

• ​Finalize choice of Traffic Generation: Facebook Ads, Google Ads, Content Marketing, etc.
• Proposed Marketing Positioning, Website Optimization, Measurement & Metrics, Automation Tools, etc.
  

Week 3

Consultation Report (Marketing Implementation Roadmap)

• Business Background
• Business and Marketing Goals
• Current Marketing Efforts
• Defining the Key Product/Offer
• Marketing Positioning
• Overview of DM Strategy
• Web Audit & Recommended Optimization
• Paid Ads: Google Ads, Facebook Ads
• Funnel & Campaign Approach
• Content Marketing
• Other Traffic Sources

Funnel & Content Creation

• Landing Page Creation – Design and Copywriting
  OR Ecommerce Website Optimization
• Analytics & Attribution Setup (Based on your chosen platforms – be it Website, Ecommerce Site, Mobile Apps)
• ​Begin Testing​

Marketing Automation (Inc. Email Marketing)

• Marketing Automation Tool & Process
• Email Content

Weeks 4, 5, 6

Paid Advertising

• Google Ads, Facebook Ads
• ​Ad design, copywriting, targeting, optimizing, etc.
  

Week 7

Mid Project Review

• Assess progress of project and findings
• Decide and confirm on next steps

Week 8, 9

Content Marketing

• Content Audit
• Content Research
• Content Strategy
• Content Creation
• Content Distribution

Week 11

Marketing Automation (Refinement)

• Optimization based on data

Training

• Train SME team on the full process of generating leads, building awareness with mentioned digital marketing channels
• Hiring and Workplace Learning blueprints
• Outsourcing and Remote Working blueprints

Week 12

End Project Review

• To review and complete handover of project