• ​Malaysians embrace social media, with 71% of internet users (22 million) having an account on a social media platform.
  
  
• Total number of social users accessing via mobile is 20 million out of 22 million users. (We are social, 2017)
  
  
• 83% of connected Malaysian are watching online video daily.
  
  
• 70% of them watching videos on mobile. (We are social, 2017)
  
  
• 65% of people who use social media in Malaysia are accessing social media through their mobile devices. (We Are Social, 2017)
  
  
• Among social media networks in Malaysia, Facebook topped as the most active social platform with internet users accounting 22 million Malaysian users.
  
  
• 64% of Malaysian Facebook users access Facebook everyday.
  
  
• The popularity of Facebook is followed by Youtube with 68% Malaysian users, Whatsapp with 60%, Instagram with 47%.
  (We are social, 2017)
  
  
• Malaysians have 1.6 times more friends on Facebook than the global average. (Soyacincau, 2016)
  
  
• Malaysia is the leading country in South Eastern Asia in terms of time spend consuming video content.
  
  
• Malaysia spends average 18 hours using internet each week, of weach 7.2 hours a week are watching online videos.
  
  
• 80% of Malaysian netizen stream or download online video content each month. (Malaysia Digital Association, 2016)
  
  
• The Top 5 Facebook pages ‘liked’ by Malaysians are:

• Malaysians spend about 2.8 hours per day on average just on Social Media. (Malaysia Digital Association, 2016)
  
  
• Malaysians use a wide variety of Social Media sites with Facebook being the most popular with 97.3% of Malaysian owned Facebook account followed by Instagram by 56.1%. (MCMC Internet Survey, 2017)
  
  
• 64% of Facebook users access Facebook platform daily.
  
  
• Malaysian has 22 millions of monthly active Facebook users, with 91% of the users accessing via mobile. (We Are Social, 2017)
  
  
• The average number of fans the top 20 brands in Malaysia have is 1.6 million on Facebook, and 329k on Twitter. (Social Bakers, 2017)
  
  
• According to statistics provided by Facebook, 94% of Malaysians discover products and brands on Facebook and 62% of them makes a purchase after the discovery. (Soyacincau, 2016)
  
  
• Total member of active social media users 25 million.
  
  
• Active social user as a percentage of the total population 78%
  
  
• Total number of social users accessing via mobile 24 million.
  
  
• Active mobile user as a percentage of the total population 74%
  (We are social, 2019)

• Up to 96% of Malaysian users use mobile messengers and watch videos on mobile every month. (We are Social, 2019)
  
  
• 69% from population in Malaysia using mobile for accessing social media. (We are social, 2018)
  
  
• Most active social media platform in Malaysia:

• As of 2018, Facebook reveals that 22.4 million of Malaysian who have access to the internet are also on Facebook. The number increased by 0.4 million compared to the previous year.
  (Statista, 2019)
  
  
• By January 2019, 98% of Malaysian Internet users watched videos online and 95% of them watching videos on mobile.
  
  
• 47% of Malaysian netizen stream TV content via the Internet and 15% of them watch Esports Tournaments. (We are social, 2019)
  
  
• The largest audience on Facebook page by Malaysian are:

• Facebook usage analysis :
  Total number of monthly active Facebook users: 24.00 million.
  Annual change in Facebook users: increase 9%.
  Percentage of Facebook users accessing via mobile : 92%
  (We are social, 2018)

• May 2018 the average number of fans the top 20 brands in Malaysia have is 1,5 million on Facebook and 485k on Twitter.
  (Social Bakers, 2018)
  ​
• 73% of consumers have been impacted by a brand’s social media presence when making a purchase decision.
  (Animoto, 2018)
  ​
• The Internet remained as an important source of information for 96.5% users.
  ​
• Leisure activities, listening to music or online radio was preferred by 77.6% of users. Meanwhile, downloading video and watching TV online takes account by 70.0%. (SKMM Internet User Survey, 2018)

4. Mirum Agency

5. SPLR Worldwide

(Clutch, 2019)

• By December 2017, Google has 98.39% market share of Search Engine in Malaysia. Yahoo positioned in second place with 0.78% and Bing 0.59%. (Stacounter, 2017)
  
  
• 64% of Malaysians used a Search Engine to help them in the purchase process before they bought their last product.
  (We are social, 2017)
  
  
• Top 10 websites Malaysians visit comprise of mostly search engines and social media sites (Desktop Only):

• According to the report, in 2017, Malaysians tend to Google more on their smartphones with percentage reached 62%.
  (Consumer Barometer, 2017)
  
  
• In 2017, Malaysia’s social media advertising has taken up more than 30% of the total Internet advertising revenue in Malaysia.
  
  
• Total ads expenditure show number of 341 million. (Statista, 2017)
  
  
• Malaysians’ top 10 searches on Google in 2017 in order are:

• 48.8% Malaysian using internet for Online shopping. (IAMK, 2018)

• Google holds the first place with the Search Engine’s market share as of July 2019 with 98.39%, followed by Yahoo with 0.78% and Bing with 0.59%. (Statcounter, 2019)
  
  
• 98.39% Malaysian used Search Engine by Google to find information online. (Statcounter, 2019)
  
  
• ​Top 10 site ranking for all categories in Malaysia:
  

• 58% of consumers purchase after watching branded social videos via mobile.
  
  
• 88% of Malaysian Internet user also visited online retail store on the web. (We are social, 2019)
  
  
• The top 10 topics Malaysian Googled in 2018:
  

• Revenue in the ePublishing segment amounts to US$34m in 2019, revenue is expected to show an annual growth rate (CAGR 2019-2023) of 8.5%, resulting in a market volume of US$47m by 2023.
  (Statista, 2019)

• The market's largest segment is eBooks with a market volume of US$20m in 2019.
  (Statista, 2019)