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The most effective way to develop digital marketing competency and SOPs in your organization

Government grant support available* (Criteria apply)

In collaboration with

Supported by:

Backed by Leading Research from:

Do You Face These Challenges?
01
Your staff is unable to implement digital marketing effectively.
Your staff is unable to implement digital marketing effectively. The results are not ideal, costs are high, etc.
02
And the external training they attended has brought in marginal results.
The external training you have attended has brought in marginal results – it’s not customized or relevant to
03
You’re not sure what the best digital marketing practices are
Your staff is unable to implement digital marketing effectively.
The results are not ideal, costs are high, etc.
04
Lengthy onboarding time for new employees to get up to speed
Work not always done consistently with a lack of proper processes and SOP.
05
Work not always done consistently
Work not always done consistently with a lack of proper processes and SOP.

Yes I'd Like To Learn More

Solution: Workplace Learning

John Doe


Founder

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Workplace Learning (On-The-Job Training) has emerged as a powerful learning model that companies need to explore.

DID YOU KNOW: The most effective learning strategy, according to learning and development experts, follow the 70-20-10 Rule:

  • 70% should come from on-the-job & experiential activities
  • 20% should come from informal or formal feedback, mentoring, or coaching
  • 10% should come from formal training
Research has shown that 70:20:10 is one of the most effective methods, why aren’t we using it?

The workplace itself is a significant source of learning and. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Solution: Industry Expertise + OJT Blueprint
Shortcut your success by installing this carefully designed digital marketing blueprint to your organization.
Benefits

Reduce learning and onboarding time for staff to perform digital marketing activities efficiently

Your staff is unable to implement digital marketing effectively.
The results are not ideal, costs are high, etc.

Improve productivity by increasing transparency and structure on how things are done correctly

Your staff is unable to implement digital marketing effectively.
The results are not ideal, costs are high, etc.

Maintain and upgrade your company's current best practices and processes

Your staff is unable to implement digital marketing effectively.
The results are not ideal, costs are high, etc.

Fortifies Business Continuity Planning (BCP) when dealing with challenging situations e.g. current COVID-19

Your staff is unable to implement digital marketing effectively.
The results are not ideal, costs are high, etc.

Improves productivity by increasing transparency and structure on how things are done correctly

Your staff is unable to implement digital marketing effectively.
The results are not ideal, costs are high, etc.

Fortifies Business Continuity Planning (BCP) when dealing with challenging situations e.g. current COVID-19

Your staff is unable to implement digital marketing effectively.
The results are not ideal, costs are high, etc.

“Businesses that use this strategy (70-20-10) are 4X more likely to report that their staff are able to respond faster to business change, and 3X more likely to report improvements in staff motivation, demonstrating the positive impact the model can have in a business setting.”
How Our Solution Works

Step 1

Data Gathering

  • Meeting with key stakeholders of XXX to understand operations and processes
  • Review of Work Instructions, Standard Operating Procedures and relevant documents
  • Site visit to XXX for observation (subject to prevailing guidelines)

Step 2

Development of Digital Marketing OJT Blueprint and Annexes 

  1. Digital Marketing Audit
  2. Digital Marketing Research
  3. Digital Marketing Analysis
  4. Digital Marketing Strategy Planning / Development
  5. Implementation – Website Design & Optimization
  6. Copywriting & Content Building
  7. Implementation – Content Marketing
  8. Implementation – Email Outreach
  9. Implementation – SEO
  10. Implementation – Social Media Organic Postings
  11. Implementation – Paid Ads
  12. Implementation – Paid Ads
  13. Measurement
  14. Optimization
  15. Marketing Automation
    & more

Step 3

Review, Feedback, Finalize

  • Submit draft of OJT Blueprint and Annexes for XXX’s comments.
  • Refine OJT Blueprint and Annexes incorporating XXX’s comments.
  • Submit final OJT Blueprint and Annexes.

Step 4

“Knowledge Transfer”

  • Submit draft of OJT Blueprint and Annexes for XXX’s comments.
  • Refine OJT Blueprint and Annexes incorporating XXX’s comments.
  • Submit final OJT Blueprint and Annexes.

The National Wages Council (NWC), in its latest recommendations, under Point 11, recommends that employers develop a training plan that meets their current and future requirements, drawing reference from the relevant Skills Frameworks. Employers that have done so should now bring forward planned training, putting employees’ downtime to productive use.

NWC is urging employers who have yet to develop training plans to seek help from various organizations and associations, amongst which is the National Centre of Excellence for Workplace Learning (NACE).
 

Yes I'd Like To Learn More

Successful Stories

Kaer has provided air-conditioning service to commercial and industrial buildings in Southeast Asia for 60 years. For e.g. 313 Somerset, JEM, Paya Lebar Square.

What they said :

“... this programme provided to KAER Technical Engineers and Supervisors have given our team both an advantage and invaluable space for personal development. It boosts their confidence and elevates their performance.
This initiative creates an environment of continuous learning that improves team engagement and creates positive morale for our team.”
About DIL & Nace

John Doe


Founder

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The National Centre of Excellence for Workplace Learning (NACE), led by NYP was established in 2018 to help companies retain and build competencies through workplace learning to support business growth and strategies.

When employees are able to apply deep skills, organisations are in a better position to respond to a rapidly-changing environment. NACE helps companies address challenges systematically and build the strengths within the companies so that they emerge stronger.

Companies can identify the skills that are lacking, and the jobs that need to be redesigned. With coherent processes in place, capabilities and skills can be practised and honed at the workplace, supporting a company’s growth in competencies and competitiveness.

Employers get to retain their skilled personnel because their employees experience job satisfaction. Businesses become ‘fail-proof’, and employees get to safeguard their jobs.

With domain expertise adapting Swiss and German methodologies, NACE can support companies’ adoption of best-in-class practices for workplace learning. Services from NACE include workplace and mentorship training, consultancy and skills analysis.

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Copyright 2012-2021. Digital Influence Lab. All Rights Reserved. Privacy Policy

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