When the number of fans on your Facebook page is in a slump, it might mean that your posts are circulating among the same number of fans. Organic growth for Facebook fans includes getting likes and shares on your posts. When posts are shared by fans, they become the spokesperson for your page or brand, and that is always needed.
We trawled through the Facebook pages of Singapore brands, businesses, and personalities on Facebook with some data from Socialbakers.com to find out what makes certain posts have more shareability than others. We also referred to a typology of Facebook posts adapted from “Contagious Content: What People Share on Facebook and Why They Share it” by Brian Carter and Marketo. NOTE: This is not a representative study. Just like any good math assessment book, examples of posts are included.
- Lelong Lelong! Discounts, offers and freebies.
We ask for discount coupons from the counters of Burger King before buying anything. We take free tissue packets from those who are giving it out at the MRTs. We have queued for free Hello Kitty collectibles from McDonald’s- for an indefinite amount of time. This is a popular strategy for digital marketing. We just love a good deal. People will share it with their friends who like your product or service, especially if you have cool prizes like those which klapsons The Boutique Hotel gave in their publicity stunt. They hit 8, 756 shares. (https://www.facebook.com/photo.php?fbid=10151523895737491&set=a.354379602490.156604.178897437490&type=3&permPage=1)