CASE STUDY
HOW WE DOUBLED LEADS AND REDUCED ACQUISITION COST BY 40% FOR LINKFLOW CAPITAL
CASE STUDY
Linkflow Capital
Business Services (Loans)
RESULTS
2X
More leads in the same time span, compared to previous agency
3X
Clickthrough Rate (CTR) for Google Ads
$10,000
Sales generated in the first 2 days of campaign (cash collected)
Linkflow Capital provides business loans to SMEs in Singapore, including short- and long-term capital, property loans and other financing. They needed to generate more leads and sales, and also had a weaker online presence compared to their competitors.
Through our consultative approach, we discovered that:
- AdWords were poorly optimized, leaving money on the table. Clickthrough rates were low, likely due to the poor copywriting and lack of optimization of targeting.
- Landing page had low final conversion rates. Leads were information seekers rather than those with buying (loaning) intent.
- Lack of quality website content rendered them almost invisible on the search engines.
WHAT WE DID
- Improved marketing positioning – Through target persona research and competitive analysis, we were able to identify Linkflow’s unique positioning.
- Optimized ad copy and landing page – Added persuasive writing into ad copy and new landing page to filter information seekers from buyers.
- Revamped website content to add authority – Using our content methodology, we were able to produce insightful and authoritative content to not only generate more leads, but also more trust.
DIL has provided valuable insights on our marketing efforts and helped provide clearer training and input to implement automated and sustainable lead generation channels.
CASE STUDY
EXCEEDING EXPECTATIONS FOR CHOCOLATE ORIGIN’S NEW PRODUCT LAUNCH
CASE STUDY
Chocolate Origin
Singapore Chocolate Confectionery
RESULTS
211,980
Target audience engaged in 7 days
2,268
Leads (name, email, phone number) collected
6X
More effective than any previous digital marketing campaigns
Through our consultative approach, we discovered that:
- AdWords were poorly optimized, leaving money on the table. Clickthrough rates were low, likely due to the poor copywriting and lack of optimization of targeting.
- Landing page had low final conversion rates. Leads were information seekers rather than those with buying (loaning) intent.
- Lack of quality website content rendered them almost invisible on the search engines.
WHAT WE DID
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- Donec tortor urna, lacinia non porttitor sit amet, condimentum ac arcu. Nunc eleifend odio sed hendrerit mattis. Mauris a risus iaculis, fringilla augue ac, volutpat urna. Etiam nec efficitur turpis.
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DIL was responsive and efficient to my project requirements and I feel that their actions always had the client’s benefits in mind.
CASE STUDY
REDUCED COST PER LEAD FOR MICHAEL TRIO FROM $100 TO $1.45 WITH ONE COOL TRICK
CASE STUDY
Michael Trio
Customized Diamond Rings
RESULTS
211,980
Target audience engaged in 7 days
2,268
Leads (name, email, phone number) collected
6X
More effective than any previous digital marketing campaigns
Michael Trio is a customized diamond jewellery retailer in Singapore. They have both an online storefront as well as a showroom at Tanjong Pagar for the entire customization journey.
Through our consultative approach, we discovered that:
- AdWords were poorly optimized, leaving money on the table. Clickthrough rates were low, likely due to the poor copywriting and lack of optimization of targeting.
- Landing page had low final conversion rates. Leads were information seekers rather than those with buying (loaning) intent.
- Lack of quality website content rendered them almost invisible on the search engines.
WHAT WE DID
- Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec ornare turpis, faucibus maximus massa. Aliquam elit felis, aliquet hendrerit porta at, vehicula in velit. Duis sed tempus magna.
- Donec tortor urna, lacinia non porttitor sit amet, condimentum ac arcu. Nunc eleifend odio sed hendrerit mattis.
- Quisque quis elit a turpis mollis vestibulum. Vestibulum iaculis velit id purus ullamcorper, eu laoreet felis lobortis.
DIL was responsive and efficient to my project requirements and I feel that their actions always had the client’s benefits in mind.