MILESTONES

DELIVERABLES

DESCRIPTION

1

Pre-Project / Introductory Meeting

• Determine if there’s a fit to work together.
• Obtain SPRING’s approval. (1-4 weeks) 
• Sign Agreement Contract with DIL. 
• Fill out the CIP Project Starter Kit.

The set of questions would help both parties have a solid understanding of the business, including essential marketing metrics and to gather all existing marketing material.

2

First Consultation Session

• Understand and finalize information about SME’s business needs and marketing positioning.

Marketing positioning includes understanding of your unique selling points, your ideal target market, etc.

3

Second Consultation Session

Discussion with SME on: Digital Marketing Plan

• Digital Marketing Plan
• Choice of Traffic Generation
  (i) Content Marketing
  (ii) Facebook Marketing or Google AdWords
• Proposed Website Optimization changes 
• Metrics to be tracked

4

Consultation Report (To be sent to SME)

• Business Background
• Business and Marketing Goals
• Current Marketing Efforts
• Defining the Key Product/Offer
• Marketing Positioning
• Overview of DM Strategy
• Web Optimization Recommendations
• Paid Ads
• Content

5

Marketing Funnel System Setup

• Landing Page or Power Page Design
• Basic Automation Setup

6

Paid Traffic (Either Facebook Ads or Google AdWords)

• Setup of Google AdWords or Facebook Ads
• Paid ad costs to Google or Facebook

7

Content Marketing

• Content Strategy: Mapping out of your content needs going forward
• Content Creation - 5 Pieces
  (i) Website Content, for example: FAQ, Case - Studies
  (ii) Articles
  (iii) Infographics
  (iv) E-book - Considered 3 Pieces
• Content Distribution

8

Training & Online Support

• How the system setup works
• How traffic generation works
• How content was built for the chosen channels
• How setup or optimization was done
• Managing and tracking of the traffic sources
• DIL & Participating Company to continue monitoring performance.
• Online support via email will be provided by the DIL team.