Digital Marketing Solution & Grants For SMEs

Funding from Enterprise Singapore
(Previously SPRING Singapore)

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This page provides more information on the solution that was co-developed by Digital Influence Lab and the Singapore Government (SPRING Singapore) to help more local SMEs build their digital marketing capabilities.

What's Included?

Consultation & Strategic Implementation Roadmap

Help us understand how we can help with your business needs and goals better. Here, we use a data-driven approach to analyze your business, past and current marketing efforts, competitors, and industry to determine the best digital marketing strategy to grow your business.

Included but not limited to:

  • Marketing Positioning
    • Product-market fit improvement
    • Competitive landscape
    • Target audience personas
  • Traffic Generation
    • SEO
    • Paid advertising (FB, Google, Youtube, Instagram, etc)
    • Content marketing
    • Social media engagement
    • Email marketing
    • Media, PR, influencer outreach
    • Referral & affiliate marketing
    • Customer review and rating systems
  • Conversion
    • Marketing funnel
    • Website/landing page 
    • Marketing offer
  • Measurement
    • Analytics & dashboard
    • Understand what needs to be measured and tracked 
  • Optimization
    • A/B testing
    • Multivariate testing
  • Automation
    • Lead nurturing
    • If A, then B

Marketing Funnel System

Develop or obtain a digital marketing system to generate and automatically nurture leads online.

Traffic Generation & Conversion

Ad campaigns and tracking of the following traffic sources:

1. Content Marketing ​

2. Facebook Advertising
3. Google Ads

Optimization & Automation

A proper setup or implementation plan will be provided to ensure that you are measuring the right things from the start, so that optimization and automation can be done.

Training & Online Support

Training sessions will be provided on how to manage and optimize the digital marketing systems and campaigns. Online support will also be included throughout the entire project period.

How Your Business Can Benefit

  • Generate more lead and sales online for your business.
  • Build your in-house digital marketing capabilities and equip your team with the relevant knowledge and skills.
  • Map out your overall digital marketing strategy to get the results you want.
  • Track your marketing efforts to increase return on investment.
  • 70% funding grant support for qualifying costs.

Application Process

Apply To Have A Chat

Let's schedule a call or meeting to understand your business better, and determine if we're a good fit to work together.

Start Grant Application / Submission

You'll be required to prepare your company details, financial reports, and other administrative matters

Sign Agreement Contract With DIL

This will confirm our working relationship to kickstart the project.

Make Payment

We recommend and execute your digital marketing strategy to get results fast.

Get Started On The Project

We recommend and execute your digital marketing strategy to get results fast.

Application Process

Apply To Have A Chat

Let's schedule a call or meeting to understand your business better, and determine if we're a good fit to work together.

Start Grant Application / Submission

You'll be required to prepare your company details, financial reports, and other administrative matters

Sign Agreement Contract With DIL

This will confirm our working relationship to kickstart the project.

Make Payment

We recommend and execute your digital marketing strategy to get results fast.

Get Started On The Project

We recommend and execute your digital marketing strategy to get results fast.

We currently have a waitlist. Please schedule for a chat right now if you would like to benefit from this scheme.

“Since working with DIL on our digital marketing, we have had over 600% increase in leads and clients for our business. The improved digital presence has also helped us get featured on many sites such as The Business Times and HipVan since.”


Keith Ng

Founder, The Minimalist Society
(Interior Design Company)

"DIL was responsive and efficient to my project requirements and I feel that their actions always had the client's benefits in mind."


Goh Kian Yong
General Manager, Chocolate Origin

(Chocolate Cakes & Confectionery)

Some of the clients we have worked with

General Qualifying Criteria

SPRING Singapore requires the following criteria to be fulfilled:

Physically present and registered in Singapore

Have at least 30% local shareholding

Have group annual sales of not more than $100 million or group employment size not exceeding 200 employees

DIL requires the following criteria to be fulfilled:

A ready product or service to market and sell

A clear brand positioning and business direction

The project will ride on these inputs from the participating companies to derive the relevant marketing strategy, using proprietary tools and methodology.

Sufficient marketing resources
Minimally a marketing manager or the business owner to commit fully and lead the project for the first 6 weeks

We currently have a waitlist. Please schedule for a chat right now if you would like to benefit from this scheme.

Additional Questions You May Have

What is CIP about?

What are the key objectives of this Digital Marketing Solution CIP?

How can SMEs benefit from this?

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