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Social Marketing Archives - Digital Influence Lab

5 Changes to New Facebook Page Timeline that All Page Managers Must Know

Since 10th March 2014, Facebook has announced that they will revamp their Facebook Page timelines and some pages had already converted with this new feature. With this new timeline implementation, there are a few critical changes for Facebook page managers to prepare.  1. Cover Photo coverage One of the most obvious change (other than the … Read more

6 Reasons Why Embassies Should Be on Social Media

Never thought about it, did you? The people who staff a foreign embassy are oftentimes at the forefront of social change.  They are influential in handling classified information, and are able to push buttons that could possibly cause an escalation of already high tensions. On the other hand, with such speedy communication, being connected to … Read more

Can Social Media Really Make Money For You?

Social-media platforms like Twitter, Facebook, and LinkedIn have been hot subjects for business owners for the last several years. While many businesses were hesitant to buy in initially, the notion that businesses need a social-media presence has become widely accepted. In fact, a survey conducted by Zoomerang at the end of 2011 indicates that 44% … Read more