• As of January 2022, 72.1 million out of 98.56 million Vietnamese are internet users, accounting for 73.2% of the population (We Are Social x Hootsuite, 2022).
• 72.1 million internet users are active mobile users (We Are Social x Hootsuite, 2022).
  
  
• 76.95 million of internet users are social media users (We Are Social x Hootsuite, 2022).

• As of January 2022,  73.2% of Vietnamese internet users use the internet everyday (We Are Social x Hootsuite, 2022).

• Average daily use of the internet counts for 6 hours and 38 minutes (We Are Social x Hootsuite, 2022).
• Average daily use of social media counts for 2 hours and 28 minutes (We Are Social x Hootsuite, 2022).
• 76.9% of users visited or used a social network or messaging service in February 2022 (We Are Social x Hootsuite, 2022).
• 85.2% of users used any kind of social media platform in February 2022 (We Are Social x Hootsuite, 2022).

• Post COVID-19 era saw an increase in the online activity of Vietnamese. 71.4% used the internet to stay in touch with friends and family, 69% for finding information, and 68.4% for following the news and current events (We Are Social x Hootsuite, 2022).

• Vietnamese engage their phones in many various ways. These are the most popular activities in the Vietnamese population:
  Staying in touch with friends and family : 71.4%
  Finding information : 69%
  Follow news and events : 68.4%
  Watching videos , TV shows and Movies :59.6%
  Researching brand : 53.8%
  (We Are Social x Hootsuite, 2022).
  

• Mobile connections are 97.7% of the entire population of Vietnam (We Are Social x Hootsuite, 2022).

• Vietnam has an average fixed broadband download speed of 73.52 Mbps and an average mobile download speed of 36.71 Mbps, the country ranks 44th for fixed broadband download speed and ranks at 52 for mobile download speed in the world (Speedtest, 2022).
• 58.2% Vietnamese purchased a product or service online while 27.3% ordered groceries via an online store (We Are Social x Hootsuite, 2022).

• Post COVID-19 era has changed the Vietnamese consumer:

• Households are getting smaller
• Seniors are accounting for an increasing share of consumption
• Digital natives are becoming an increasing force in Vietnam’s consumption
• Women’s economic empowerment presents a large opportunity
• The rise of the small-city and suburban consumers
  

(Mckinsey & Company, 2022)